Over the years, I have written copy for commercials, promos & PSAs that aired on radio, television and cable networks as well as online streaming services and platforms.
My recent venture was for the startup AUDIO1 that had radio stations in small markets. Many of the production orders I received had minor copy points or I was emailed a flyer for the event. Some of the small businesses did not have a web presence at all but they did have a Facebook page, so there lied the challenge. These are a few of the spots that I wrote and produced for AUDIO1 affiliates:
Odessa Jackalopes Hockey would send me a flyer that was posted on their website and I would use that information to make a :30 second spot for their games like THIRSTY THURSDAYS or THE SWEETHEART BOWL and TGIF
A 2023 link from a rival radio station's website was what I was given as a reference to write a commercial for the 20th ANNUAL HOOPS DREAMS & GOALS basketball tournament.
The GSM from Shooter FM in Waco, Texas sent me the link to a surf resort/water park. He needed me to produce a 30 second commercial written to help boost sales for family summer vacations getaways at WACO SURF.
The Facebook page for Gary B's Music Store in Big Spring Texas was all I had to go on so I pitched the WAYNE'S WORLD INTRO for the 30 second spot which came out great but Gary wanted his kids in the commercial - just a reminder that the client always gets what he wants.
Another client with just a Facebook page was a BBQ joint that I have been to, and it's great, so stop by SMOKEY BEARS BBQ if your ever driving through Waco, Texas
The website was used for copy points in addition to comedy clips from her Netflix special to create a call to action campaign to win tickets to see the LEANNE MORGAN comedy tour that was making a stop through Wichita Falls, Texas.
Some websites, like have too much information when doing researching content for a free tickets promo for NASCAR COTA on 105.5 The Legend FM
A pawn shop in Dexter, Missoiri needed a commercial made and all I had to go on was the EASY PAWN DEXTER Facebook page.
Sometimes, you have to write something so contraversial, like the script for an Ultra-MAGA Collectible Coin Store, that the voice talent assigner kept refusing to read the copy for DISME COINS - the client wanted to make sure nobody thought it was DISNEY coins so we had to spell it out at the end.